Apple Acquires Pixelmator

Today, Pixelmator has announced that it has agreed to be acquired by Apple. From the brief posting:

Today we have some important news to share: the Pixelmator Team plans to join Apple.

We’ve been inspired by Apple since day one, crafting our products with the same razor-sharp focus on design, ease of use, and performance. And looking back, it’s crazy what a small group of dedicated people have been able to achieve over the years from all the way in Vilnius, Lithuania. Now, we’ll have the ability to reach an even wider audience and make an even bigger impact on the lives of creative people around the world.

Regarding any immediate changes, the post states:

Pixelmator has signed an agreement to be acquired by Apple, subject to regulatory approval. There will be no material changes to the Pixelmator Pro, Pixelmator for iOS, and Photomator apps at this time. Stay tuned for exciting updates to come.

My Thoughts

This could be huge in many respects. I suspect there are two possible things that we can see. The first is that once the deal closes, I suspect that many of Pixelmator’s features could be incorporated into Apple’s own Photos app. Furthermore, I could see Apple utilizing Pixelmator as a means of testing out early Apple Intelligence features, particularly within the Photomator app, given that the purpose of that app is to allow you to edit your photos in a non-destructive manner. By using this approach, they could test out new AI features faster before incorporating them into the main Photos app.

The second outcome is a bit different. There are other companies, particularly Adobe, which have artificial intelligence photo enhancement tools already incorporated into their products. Apple likely needs something that can compete. While Apple could absolutely build something, it would take some time. It would be faster to acquire an existing product, and Pixelmator is likely that product.

I can honestly see Pixelmator and Photometer quickly become the new “Image Playgrounds” apps. It is undoubtedly an undertaking to incorporate Apple’s image generation tools into Pixelmator and/or Photomator, but that would definitely be much more of an expense than to build out their own app entirely. I could then easily see Apple providing these two apps for free with basic features, but then having the subscriptions for Pixelmator and/or Photomator for the basis of more advanced photo features powered by Apple Intelligence.

Undoubtedly, it will be interesting to see how Apple incorporates the apps into their own product suite, or what they end up doing with Pixelmator in the long run.

Source: Pixelmator Blog