Apple Introduces a New Apple Watch Pride Band

Each year Apple introduces a new Apple Watch band with matching iPhone wallpaper, and Apple Watch face, in support of the LGBTQ+ community. Today has announced its most recent band and this year it is a sport band.

Apple's press release states:

Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

This year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band. In the forming process, the base material flows around each individual shape, creating small variations in their layout. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.

The new Apple Watch band will be available to order on Tuesday, May 23rd, 2023 and will be in Apple stores starting on May 24th, 2023 for $49. The Pride Edition Sport Band will be available in 41mm and 45mm versions and will be compatible with Apple Watch Series 3 and later.

The accompanying wallpaper and watch face will be available next week with the release of iOS 16.5 and watchOS 9.5 respectively.

Below are a couple of screenshots of the new iOS wallpaper in dark mode.

Source: Apple Newsroom.