Apple Invites Press to Virtual Event on September 15th, 2020
Today Apple sent out invites to the press to encourage them to watch a Special Event from Apple Park. The event will start at 10 a.m. Pacific time. There is no indication of what will be announced. It is rumored that it will be iPhones, which is possible. However, at Apple's last earnings call at the end of July, they indicated that this year's phones were "a few weeks behind schedule", due to COVID-19.
If you visit the Apple Events page with an iPhone, iPad, or iPod touch that is capable of performing Augmented Reality, and tap on the image there, you will be able to see the image within Augmented Reality. When you do this, you will see the logo transform from its current shape to the date and back again. Below are the start and end images.
Source: Apple.com